Met de overname van Smartclip door RTL bereikt IP Deutschland, de marketingafdeling van RTL Deutsland, alle 13mln huishoudens met HbbTV in Duitsland.
“Hamburg/Cologne, September 5, 2016 – IP Deutschland, the marketing arm of Mediengruppe RTL Deutschland, is now marketing its entire addressable TV portfolio exclusively through smartclip – making smartclip the largest provider of addressable TV in Germany. HbbTV allows advertising to be addressed to relevant target groups via an ad server during the linear broadcast of television content. smartclip is able to reach all of Germany’s approx. 13 million HbbTV households with its portfolio.”